Gyeongsang National University distributes 'Welcome Kits' to all incoming undergraduates

Development of a practicality-focused merchandise package using the university’s official characters ‘지누&누누’

▸A departure from simple logo printing…Spot-on for the tastes of the MZ generation with emotional branding based on character IP

▸Distributed via visits to department offices…Providing face-to-face opportunities with senior and junior students and professors, and a sense of belonging

경상국립대학교(GNU·President 권진회) has completed distributing the ‘Freshman Welcome Kit’ utilizing the university’s official characters to celebrate the admission of 2026 freshmen and enhance their sense of belonging. As part of a ‘student-centered university policy,’ the recipients were all 4,651 incoming undergraduate students for the 2026 academic year (within and outside the enrollment quota, including international and overseas Korean admissions).

Gyeongsang National University’s first-ever Welcome Kit, planned this year, completely breaks away from the common campus practice of ‘simply printing the university logo on ready-made products.’ By putting the intellectual property (IP) of the official characters ‘지누’ and ‘누누’ at the forefront of the design, it features a package of ‘emotional goods’ that freshmen will enjoy using in their daily lives.

From the dedicated box to the contents, this carefully designed kit consists of items that capture both the trends and practicality of the MZ generation, including ▲ 지누&누누 plush keyring ▲ pouch ▲ badge set ▲ passport case ▲ eco bag ▲ stickers. As a result, it is regarded as having improved the university’s rigid image and built a friendly brand image.

In particular, rather than centralized distribution by the university headquarters, freshmen were instructed to visit their own department offices to pick up the Welcome Kit in person. This is intended to help them acclimate to university life by getting a feel for their department and providing natural face-to-face opportunities with senior and junior students and professors.

A 경상국립대학교 official said, “This Welcome Kit was planned not merely to hand out an admission souvenir, but to internalize the university’s brand and instill pride through 경상국립대학교’s unique characters,” adding, “We hope the new 개척인 begin an enjoyable university life together with 지누 and 누누.”

Meanwhile, 경상국립대학교 plans to continue enhancing the value of its brand by linking diverse promotional content even after this Welcome Kit distribution.

ㅇ Photo description: 경상국립대학교(GNU·President 권진회) has completed distributing the ‘Freshman Welcome Kit’ using the university’s official characters to celebrate the admission of 2026 freshmen and enhance their sense of belonging. 경상국립대학교 student ambassadors ‘개척나래’ are holding up the Welcome Kits.

ㅇ For inquiries: 경상국립대학교 Office of Public Relations 055-772-0283

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