Gyeongsang National University RISE Project Group-Lotte Members sign agreement to cultivate practical talent in Big Data and AI

▸Training to strengthen practical competencies in data marketing and AI-X for students in the humanities, social sciences, and arts

▸Cultivating convergent talent through university-industry collaboration… linked to the digital innovation of regional SMEs

Gyeongsang National University (GNU; President Kwon Jin-hoe) Regional Innovation-led University Support System (RISE·Anchor) Project Group (Director Hwang Se-woon) signed a business agreement with Lotte Members (CEO Park Jong-nam) on May 30 at the Chung-Ang University 100th Anniversary Memorial Hall to foster convergent talent with practical competencies in Big Data and AI and to drive regional industry innovation.

Lotte Members, which signed the agreement that day, is a data and marketing specialist company that operates an integrated membership program, easy payment (L.pay), and data analytics consulting based on data from 45 million L.POINT members.

At the signing ceremony held in conjunction with the “Symposium on the Sustainable Development of Regional Industries,” more than 150 participants attended, including Professor Boo Soo-hyun, principal investigator of the industry-friendly program at the Gyeongsang National University RISE Project Group, project stakeholders, and key officials from both institutions such as Oh Kyung-mi, Head of the DT Division at Lotte Members.

In accordance with the agreement, the two institutions agreed to cooperate on ▲developing education and hands-on training programs to strengthen data-driven marketing and AI-X practical competencies for students in the humanities, social sciences, and arts ▲operating a demand-tailored convergent curriculum for regional SMEs (Sustainable Development Convergence Bachelor) ▲providing data-driven marketing and branding consulting for SMEs in Gyeongnam ▲cultivating Big Data-based AI and digital transformation talent and developing programs to encourage young talent to settle locally.

This agreement is significant in that it will train students in the humanities, social sciences, and arts as data-driven marketing professionals suited to the era of digital innovation and match them with SMEs in the Gyeongnam region that lack specialists and data infrastructure. It is also expected that cooperation between the university and the company will not only enhance the marketing competitiveness of local firms, but also build a virtuous-cycle ecosystem that revitalizes the regional economy through young people settling in the region.

ㅇ Photo description: Boo Soo-hyun, lead professor at the Gyeongsang National University RISE Project Group (right), and Oh Kyung-mi, Head of the DT Division at Lotte Members, pose for a commemorative photo after signing the agreement.

ㅇ For inquiries: Gyeongsang National University RISE Project Group 055-772-1266

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